It all started with a sunscreen. When chemistry teacher and beauty junkie Marie Veronique Nadeau couldn’t find a sunscreen that wouldn’t make her rosacea-prone skin flare up and break out, she had to come up with a solution. “Finally it got to the point where I was like, okay, I’m going to make it myself! You guys aren’t cutting the mustard,” she says about her foray into the beauty world. Well-equipped with a background in chemistry, she knew how to experiment and mix raw ingredients together. The result? A completely natural, organic, zinc oxide-based sunscreen that had friends around her clamoring for more.
As what started as experiments in her kitchen grew to an Environmental Working Group endorsed skincare line, the self-proclaimed “aging hippie” Marie dedicated herself to creating skin products that solved problems by looking at the mother of us all: nature. The approach is called biomimetics. “Whenever I have an issue with skin or a problem that we’re trying to resolve, my first thought is always, ‘How does nature do it?’ We think we’re so smart, but nature beats us every time.”